Do you think big pharma suffers from a negative image, and if so, to what extent do you think this is as a result of the numerous high-profile legal cases involving its leading companies?
It is true that the big pharma’s reputation has taken a dip in recent years. Certainly, the high-profile fraud cases and huge fines imposed on big pharma have damaged the reputation of the industry in general, but it is too simplistic to say that this is the only reason that the standing of the industry has declined.
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