Stevens & Bolton has advised on the sale of the entire issued share capital of proptech company Starberry Ltd to epropservices.
Starberry, a digital marketing agency working with estate agents, property developers and proptech companies has joined forces with the epropservices group, the parent company of The Guild of Property Professionals and Fine & Country, backed by Toscafund.
The acquisition will help to achieve the combined vision of delivering local and international residential agents a platform providing outstanding lead generation tools and digital solutions.
Rus Sellers, co-founder of Starberry commented: “We’re delighted to join forces with the epropservices family. This will help accelerate our growth, and enable us to offer customers a wealth of new innovations, tech and multichannel services taking everything to a whole new level.”
Ben Sellers, co-founder and CEO of Starberry commented: “We believe that together with epropservices, we have an incredible opportunity to help the property sector embrace the power of all things digital as the industry experiences a step change like never before. As always, we will continue our mission to ‘Create Awesomeness. Deliver Results’.”
On working with Stevens & Bolton, Ben Sellers further commented, “Nick Atkins and his team are an extremely knowledgeable and professional legal outfit. They offered a wealth of experience and expertise the entire sales process. We were very impressed with how they completely immersed themselves in our project and moved it a long at speed to hit our deadline. We are grateful for the help we received in negotiating a great deal for the Starberry management. I can highly recommend working with Nick and his awesome team".
Nick Atkins, corporate partner at Stevens & Bolton said: “It was a real pleasure to support the team behind Starberry on this sale. They are a fantastic bunch with incredible creativity, innovation and vision for the here-and-now and future of digital marketing of estate agency and property businesses. We wish Ben, Rus, Navin and the team all best in continuing to create awesomeness and deliver results as part of the epropservices family.”
The Stevens & Bolton team was led by corporate partner and head of entrepreneurs, Nick Atkins, supported by Emily Comber (corporate), Melanie Shone (corporate tax), Rebecca Berry (employment) and Robert Scudamore (corporate trainee solicitor).