How the fashion trend cycle shapes effective IP strateg...
5 February 2026
In an industry where speed-to-market, trend responsiveness and distinctive aesthetics are everything, understanding how design law can...
Since joining S&B in 2007 Elaine has brought and defended scores of claims for trade mark, design right and copyright infringement on behalf of clients ranging from listed entities to start-ups.
Elaine collaborates with clients to secure trade mark protection and navigate opposition and cancellation actions around the world. She has particular expertise in the fashion and luxury sector and provides seamless online enforcement solutions, tailored to clients’ needs.
Elaine has a diverse international network and is an active member of the IBA Fashion and Luxury group, MARQUES and AIPPI.
…her advice is always superb. She is clear, concise, practical and accurate.WTR 1000 2023
…in my view, a particular star to watch.THE LEGAL 500