Guy Cartwright

Managing Associate
Guy is a forward thinking, approachable and confident lawyer who is valued by his clients for his assured handling of transactions and personable approach.
Guy is a forward thinking, approachable and confident lawyer who is valued by his clients for his assured handling of transactions and personable approach.

About

Guy offers straightforward, pragmatic and commercially focused advice along with technical excellence.

He works collaboratively with all stakeholders to navigate risk and optimise business outcomes.

Specialising in complex contract work, Guy advises clients from start-ups to established brands. In particular, Guy advises on complex distribution, agency and licensing arrangements. He also spends a good deal of his time advising on IT and technology matters, including e-commerce and data protection.

Guy enjoys forming strong working relationships with his clients and getting to know their businesses to assist in offering tailored commercial and strategic insights.

Guy joined S&B in 2023 having previously worked inhouse for a global bank.

Outside of work, Guy enjoys the outdoors and spending time with his young family.

Expertise
Commercial Data protection and cyber security Franchising Government affairs and regulation Technology Media and entertainment Insurance Technology

Experience

  • Recent Work
    • Assisting with a complex brand licensing deal between an established brand in the food sector and a Danish shipping company operating in the English Channel and the North Sea in relation to the licensing and sale of products on a fleet of vessels
    • Negotiating and advising on termination arrangements for national medicines regulatory body
    • Assisting a leading retailer with its international data sharing arrangements to ensure compliance with data protection laws, including international data transfer agreement (IDTA) and addendum
    • Assisting Gama Aviation in flatpack insolvency purchase and negotiation of ongoing trading arrangements with air ambulance trusts
    • Negotiating a complex selective distribution agreement for the exclusive sale of fragrances in the UK
    • Provided strategic advice to a retail client on expansion options using a licensing model
    • Exclusive sports licensing agreement between a global drinks business and well-known eyewear brand
  • Qualifications and recognition
    • Guy was recognised in the 2025 Legal 500 directory as a key member of the Commercial team
    • Guy has written articles featuring in publications such as PBC Today and the European Financial Review
  • Assisting with a complex brand licensing deal between an established brand in the food sector and a Danish shipping company operating in the English Channel and the North Sea in relation to the licensing and sale of products on a fleet of vessels
  • Negotiating and advising on termination arrangements for national medicines regulatory body
  • Assisting a leading retailer with its international data sharing arrangements to ensure compliance with data protection laws, including international data transfer agreement (IDTA) and addendum
  • Assisting Gama Aviation in flatpack insolvency purchase and negotiation of ongoing trading arrangements with air ambulance trusts
  • Negotiating a complex selective distribution agreement for the exclusive sale of fragrances in the UK
  • Provided strategic advice to a retail client on expansion options using a licensing model
  • Exclusive sports licensing agreement between a global drinks business and well-known eyewear brand
  • Guy was recognised in the 2025 Legal 500 directory as a key member of the Commercial team
  • Guy has written articles featuring in publications such as PBC Today and the European Financial Review
Guy Cartwright. He has excellent commercial awareness and the ability to communicate effectively at all levels within my organisation. Always responsive and highly regarded.

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