Why legally protecting your business assets and brands is vital

Why legally protecting your business assets and brands is vital

2015 looks set to be a year of heavy investment in the English wine and spirit industry.  Producers who can show that they have a strong brand and whose key intellectual property assets are properly protected will have a major advantage over others when it comes to attracting investors.

Olivia Perrot, an associate in the IP team at Stevens & Bolton LLP, comments how it is vital wine and spirts businesses protect their brand names and IP assets if they are to maximise growth, in a recent article feature in Harpers Wine & Spirit.

To read a copy of the article in full, please click here

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