Insights & Events
February 24, 2026

Stevens & Bolton sponsors WTR Live: Brand Strategy Summit Europe 2026

We are pleased to announce that Stevens & Bolton is sponsoring WTR Live: Brand Strategy Summit Europe 2026, taking place in London on 4th and 5th March 2026. This flagship summit brings together senior brand leaders, in‑house counsel, policy makers, and IP specialists from across the fashion, luxury, and wider brand‑driven industries.

The summit features a curated programme of masterclasses, panels and expert‑led discussions on the issues shaping brand strategy today - including counterfeit enforcement, online impersonation, AI‑driven risks, and the growing challenges presented by dupe culture.

As part of the agenda, Elaine O’Hare, Head of Brand Protection, Luxury and Fashion at Stevens & Bolton, will speak on the expert forum “Reputation management in the face of unexpected threats” alongside leaders from Canon EMEA, ITV and H&M. The panel will explore establishing consumer trust, combatting fake websites and fraudulent communications, and building robust crisis‑management strategies.

Our involvement reflects Stevens & Bolton’s longstanding commitment to supporting global fashion and luxury brands. Our specialist cross‑disciplinary team advises clients on the full lifecycle of brand protection - from anti‑counterfeiting and online enforcement to trademark portfolio management, technology and commercial agreements, and the increasingly complex interface between digital innovation and consumer protection. We are also highly experienced in supporting luxury houses with cross‑border enforcement programmes, supply‑chain risk mitigation, marketplace takedowns, and protecting brand integrity across emerging platforms.

WTR Live: Brand Strategy Summit Europe provides a valuable forum for brands to share insight, collaborate and strengthen their approach to reputation and rights protection. We are delighted to contribute to this year’s conversation.

Find out more about the event and register on the WTR website, and look out for further updates as we share our insights after the event.

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