Facebook vs Facebusks: Protecting trademarks in a competitive industry

There is a tendency for new businesses to adopt trademarks which describe or allude to the goods or services which that business provides. This picture is complicated further when these descriptive elements are perhaps more colloquial in nature, having become associated with certain goods or services in the public eye as result of previous use.

Tom Lingard, IP Partner and Head of TMT at Stevens & Bolton LLP, looks at the pivotal role trademarks can play in connecting with consumers as well as the importance of protecting them and avoiding infringement, in an article published today in SmallBusiness.co.uk

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