The almost ubiquitous use of social media as a communication and marketing tool, particularly among technology companies, means it is more important than ever for business owners to understand the legal risks that surround their online presence.
The marketing industry has been quick to respond to the use of social media, with specialist online reputation management agencies offering to banish critical articles or customer comments to the back pages of the Google search results. However, technology businesses should take proactive, preventative steps themselves to achieve two key goals – protecting their reputation and reducing their exposure to risk.
Two of Stevens & Bolton's Intellectual Property Associates, Elaine O'Hare and Henry Milas, look at both the risks and the rewards of online reputation management in an article featured in TechRadar.
Elaine O'Hare