Stevens & Bolton has advised long-standing client, Sports Information Services (SIS), the leading multi-channel supplier of 24/7 betting services, on its acquisition of 49’s from William Hill and GVC.
The acquisition by SIS of 49’s, including its market-leading live draws product and the famous virtual horse racing brands Portman Park, Sprint Valley, and Steepledowns as well as virtual greyhounds from Brushwood Park and Millersfield, is an important step for SIS and is a perfect strategic fit for its expanding product portfolio. The brands fit within the existing 24/7 racing channels that have been successful both in the UK and especially with international retail and digital betting operators. In addition, SIS is developing a range of new numbers and virtual content which will sit under the 49’s brand umbrella, and this acquisition complements the great strides made in launching new products, including the market-leading esports competitive gaming products now live with bet365.
Keith Syson, Corporate Partner at Stevens & Bolton, commented: “Having advised SIS for many years on a range of acquisitions and disposals we are delighted to have supported them with this excellent strategic acquisition from GVC and William Hill.”
Corporate Partner Oscar Horwich added: “It was great to get this deal over the line for the SIS team in what has been a challenging period for the sports betting sector. We are delighted to have helped SIS with this project and look forward to continuing to support the business.”
Commenting on the deal, Kevin Smith, General Counsel at SIS, said: “Thanks to Oscar, Keith and the other lawyers involved for their support on this transaction. We received sound pragmatic advice from the team at Stevens & Bolton throughout the project which reflects their huge experience in doing deals like this.”
The Stevens & Bolton team comprised Oscar Horwich and Keith Syson (corporate), Ian Craig (real estate), Kate Schmit (corporate tax), Tom Lingard (IP), Shaun Hogan (employment), Laura Barrett (finance), and Zara Matthews, Elena Cafora and Lauren Melnyk (trainee solicitors).