September 11, 2026 The law is changing: is your subscription model ready? The government has brought forward the expected go-live date for the new subscription contracts regime under the Digital Markets,... Read more
August 18, 2026 Digital Product Passports (DPP): a new tool in the brand protection toolkit? The EU’s Digital Product Passport (DPP) regime is focused on sustainability and supply chain transparency, but could also give fashion... Read more
July 16, 2026 Luxury brands: serving looks… and lattes Luxury fashion is no longer simply asking consumers to buy into a product. Increasingly, it is asking them to sit down, stay awhile and... Read more
July 10, 2026 Keeping it ‘reel’: rules for influencer advertising Influencers have become a powerful driver of consumer purchasing decisions, particularly in the fashion, beauty and lifestyle sectors.... Read more
July 2, 2026 Deepfakes, AI and advertising: the ASA's warning to brands Artificial intelligence may be transforming the way advertising is created, but according to the ASA, it's not changing the rules. In its... Read more
June 25, 2026 ASA bins "recycled" ads by Uniqlo, Adidas and Calvin Klein The Advertising Standards Authority’s (ASA) latest decisions in respect of Uniqlo, Adidas and Calvin Klein ads are a straightforward... Read more
June 12, 2026 The grid as runway: luxury branding in the age of sport The rebranding of Alpine as the “Gucci Racing Alpine Formula One Team” marks more than a headline-grabbing partnership. It reflects a... Read more
June 3, 2026 On the right track: HOKA owner wins appeal on online sales restrictions Reassurance for brands on control of product distribution The Court of Appeal’s ruling in Deckers v Up & Running provides brand owners... Read more
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