A strong brand is one of the most valuable assets any business can have.
The effective protection and licensing of trade marks will form the basis of a strong brand identity. Trade marks may take various forms, including words, logos, names, colours, sounds, slogans and domain names.
However, there are many reasons why a particular trade mark may not be capable of registration; or why a company might be prevented from using the name of its choice – perhaps because the name is considered descriptive of the goods or services to be offered under it, or because a competitor is using the same or a similar name already. Where a company does have a strong brand, it may find that competitors seek to ‘free-ride’ by using identical or similar marks, slogans or other marketing techniques.
Whether you are setting up a new business; launching a new product; or consolidating, extending and protecting an established reputation, our brand protection team has a wealth of experience in these matters and can:
- Advise on brand strategy, and review your existing IP portfolio to identify any weaknesses or opportunities for expansion
- Undertake national and international clearance searches to identify potential conflicts before launching new brands or taking established brands into new markets
- Advise on trade mark filing and opposition proceedings
- Help you extend your brand through licensing, franchising and joint ventures
- Help to enforce your IP rights against third parties, either in response to a one-off infringement or as part of a wider enforcement programme
- Advise on counterfeiting, online marketplaces and parallel imports
- Advise on ASA complaints and other marketing and regulatory issues
- Help protect your brand against adverse publicity and damaging social media content
Recent examples of our work include advising:
- A Premiership football club on various brand protection matters involving misuse of its trade marks and logos and unauthorised sales of merchandise.
- A well-known, high-end French fashion house in relation to a claim for copyright and trade mark infringement concerning an advertising campaign launched by a large multinational consumer goods company.
- Juratoys SAS, a major French toy manufacturer, in respect of its ongoing IPR enforcement programme against infringing and counterfeit products sold via third party ecommerce platforms in the UK, Spain and China.
- Rieker Holding AG, the Swiss shoe manufacturer, with blocking the sales of counterfeits through a network of fake Rieker websites operating from China.
- The international fashion and fragrance company, Puig, in relation to the high value acquisition of an international trade mark portfolio and subsequent licensing arrangements with Roja Dove.