Advertising and Marketing
  1. Advertising and Marketing

    Any business promoting products and services, especially to consumers, needs to ensure that its activities comply with the relevant legal requirements and applicable codes of practice in this highly regulated area.

    Many advertising and marketing activities are also dependent on putting in place the right contractual arrangements, such as fulfilment contracts, contracts for the production of promotional items, sponsorship agreements and appointments of agency and other professional service providers.

    Key areas of advertising and marketing advice:

    • Advice on copy and claims and the impact of ASA and other relevant codes
    • Advising on relevant consumer legislation such as the Consumer Protection from Unfair Trading Regulations
    • Advice on pricing claims and promotions
    • Advice on comparative advertising issues
    • Advice on terms and conditions of sales promotions
    • Advice on the legality of competitions and prize draws under the UK Gambling Act
    • Handling ASA and other authority complaints
    • Preparing agency and other media contracts
    • Preparing sponsorship contracts
    • Advising on data protection implications of marketing activities
    • Appointment of outsourced service providers such as external sales teams and other sales support services (see also outsourcing)
        • Commercial
        • Franchising
        • Hospitality
        • Retail
        • 01483 734228
        • Guildford
        • View profile
        • Commercial
        • Competition
        • Data Protection
        • Energy
        • Life Sciences
        • Outsourcing and Procurement
        • Regulatory
        • Technology and Media
        • 01483 734217
        • Guildford
        • View profile
        • Commercial
        • Data Protection
        • Energy
        • Hospitality
        • Life Sciences
        • Outsourcing and Procurement
        • Regulatory
        • Retail
        • Technology and Media
        • 01483 734264
        • Guildford
        • View profile
        • Commercial
        • Data Protection
        • Insurance
        • IT
        • Technology and Media
        • 01483 734269
        • Guildford
        • View profile
        • Commercial
        • Competition
        • Data Protection
        • IT
        • Outsourcing and Procurement
        • Technology and Media
        • 01483 734281
        • Guildford
        • View profile
        • Commercial
        • Data Protection
        • Hospitality
        • IT
        • Outsourcing and Procurement
        • Retail
        • Sport
        • Technology and Media
        • 01483 406971
        • Guildford
        • View profile
        • Commercial
        • Competition
        • Hospitality
        • Life Sciences
        • Regulatory
        • Retail
        • 01483 734289
        • Guildford
        • View profile
        • Commercial
        • Data Protection
        • Outsourcing and Procurement
        • Technology and Media
        • 01483 734297
        • Guildford
        • View profile
        • Commercial
        • IT
        • Outsourcing and Procurement
        • Technology and Media
        • 01483 734237
        • Guildford
        • View profile
        • Commercial
        • Data Protection
        • 01483 406432
        • View profile
        • Commercial
        • Hospitality
        • Retail
        • 01483 406965
        • View profile
        • Commercial
        • Franchising
        • Hospitality
        • Retail
        • 01483 406991
        • Guildford
        • View profile
        • Commercial
        • Hospitality
        • Retail
        • Sport
        • Technology and Media
        • 01483 406978
        • View profile
        • Commercial
        • 01483 734239
        • View profile
  2. News

    Articles

    CAP Code changes to reflect GDPR

    EU Blockchain Industry Roundtable

    ASA Ruling - Influencer Tweet An Ad

    Frustration and Brexit

    Publications

    Commercial Update - Spring 2018

    The UK Modern Slavery Act 2015

    Commercial Update - October 2017

    Commercial Update - May 2017

    Sponsorship Checklist

    Commercial Update - February 2017

    Data Protection - Overview

    Horizontal Agreements

    Effective exclusion clauses

    The In-House Track - first issue!

    Outsourcing

    Marketing your business

    Commercial Update - September 2016

    Data Protection - Cookies

    The Draft Investigatory Powers Bill

    Briefing Notes

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