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Advertising and Marketing
  1. Advertising and Marketing

    Any business promoting products and services, especially to consumers, needs to ensure that its activities comply with the relevant legal requirements and applicable codes of practice in this highly regulated area.

    Many advertising and marketing activities are also dependent on putting in place the right contractual arrangements, such as fulfilment contracts, contracts for the production of promotional items, sponsorship agreements and appointments of agency and other professional service providers.

    Key areas of advertising and marketing advice:

    • Advice on copy and claims and the impact of ASA and other relevant codes
    • Advising on relevant consumer legislation such as the Consumer Protection from Unfair Trading Regulations
    • Advice on pricing claims and promotions
    • Advice on comparative advertising issues
    • Advice on terms and conditions of sales promotions
    • Advice on the legality of competitions and prize draws under the UK Gambling Act
    • Handling ASA and other authority complaints
    • Preparing agency and other media contracts
    • Preparing sponsorship contracts
    • Advising on data protection implications of marketing activities
    • Appointment of outsourced service providers such as external sales teams and other sales support services (see also outsourcing)
        • Commercial
        • Fashion and luxury
        • Franchising
        • Hospitality
        • Retail
        • Sustainability and ESG
        • +44 (0)1483 734228
        • Guildford
        • View profile
        • Brexit
        • Commercial
        • Competition
        • Data protection
        • Energy
        • IT
        • Life sciences
        • Outsourcing and procurement
        • Regulatory
        • Technology and media
        • +44 (0)1483 734217
        • Guildford
        • View profile
        • Automotive
        • Commercial
        • Data protection
        • Energy
        • Hospitality
        • IT
        • Life sciences
        • Outsourcing and procurement
        • Regulatory
        • Technology and media
        • +44 (0)1483 734264
        • Guildford
        • View profile
        • Automotive
        • Commercial
        • Data protection
        • Energy
        • Hospitality
        • IT
        • Outsourcing and procurement
        • Sport
        • Sustainability and ESG
        • Technology and media
        • +44 (0)1483 406971
        • +44 (0)7557677192
        • View profile
        • Commercial
        • Data protection
        • Insurance
        • IT
        • Technology and media
        • +44 (0)1483 734269
        • Guildford
        • View profile
        • Commercial
        • Data protection
        • IT
        • Outsourcing and procurement
        • Technology and media
        • +44 (0)1483 734281
        • Guildford
        • View profile
        • Commercial
        • Data protection
        • Franchising
        • Insurance
        • IT
        • Outsourcing and procurement
        • Regulatory
        • Retail
        • Technology and media
        • +44 (0)1483 734235
        • View profile
        • Commercial
        • Data protection
        • IT
        • Outsourcing and procurement
        • Technology and media
        • +44 (0)1483 734237
        • Guildford
        • View profile
        • Commercial
        • Insurance
        • +44 (0)1483 406986
        • View profile
        • Commercial
        • Data protection
        • Franchising
        • IT
        • Technology and media
        • +44 (0)1483 734210
        • View profile
        • Commercial
        • Data protection
        • Insurance
        • IT
        • +44 (0)1483 406491
        • View profile
        • Commercial
        • Competition
        • Data protection
        • Insurance
        • Regulatory
        • +44 (0)1483 406423
        • View profile
        • Commercial
        • Data protection
        • Franchising
        • Insurance
        • IT
        • Outsourcing and procurement
        • Regulatory
        • Technology and media
        • +44 (0)1483 734229
        • View profile
        • Commercial
        • Data protection
        • Franchising
        • IT
        • Outsourcing and procurement
        • Regulatory
        • Technology and media
        • +44 (0)1483 406977
        • View profile
        • Commercial
        • Data protection
        • Franchising
        • Insurance
        • IT
        • Outsourcing and procurement
        • Regulatory
        • Technology and media
        • +44 (0)1483 406412
        • View profile
    • George Harrington
        • Commercial
        • Technology and media
        • +44 (0)1483 406420
        • View profile
        • Commercial
        • Data protection
        • Franchising
        • IT
        • Outsourcing and procurement
        • Regulatory
        • Technology and media
        • +44 (0)1483 406495
        • View profile
  2. News

    Articles

    New EU model contractual AI clauses

    GDPR Jargon Buster - Consent

    GDPR Jargon Buster - Cookies

    GDPR Jargon Buster: Accountability

    Podcasts

    Commercial Contracts Podcast - ESG

    Publications

    Commercial Update - Spring 2018

    The UK Modern Slavery Act 2015

    Commercial Update - October 2017

    The In-House Track - September 2017

    Briefing Notes

    The EU Data Act

    European Cyber Resilience Act

    Late payment of commercial debts

    Consumer Rights Act 2015

    PSD2: What has changed since PSD1?

    Reporting on payment practices

    Marketing your business

    Outsourcing

    Sponsorship checklist

    Data protection - cookies

    The UK Modern Slavery Act 2015

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